This branding and recipe site are for a Seattle-based bakery to be able to post recipes and promote their classes. The branding overall is meant to be sporty, appealing to a beer-drinking, cycling crowd who like to wow their friends with how much they know about their latest hobby. The logo was designed to subtly mimic the shape of a loaf of bread, with a misshapen period as a nod to the name.

recipe website + branding

CRUMB BAKERY

The website loosely draws inspiration from popular food websites, using the company’s color palette of cream, brown, orange and dark grey. It was designed using Phlox Pro, Elementor, and the native WordPress editing, with consistent, separate formatting for the Breaducation and Recipe pages, so that a template could be handed off for regularly adding content. Feel free to poke around the live website