Hydra beer is by and for music fans, specifically the lower price range heavy music concert-venue crowd, men 21-25. The goal is an edgy feel to convince people to try something new. The brand identity and package design reference heavy metal and video games to result in a can anyone would feel cool holding.
ad campaign, logo + package design
The ad campaign would appear in music magazines, as environmental ads and billboards, as well as on social media. The ads and designs include all original illustrations, photography, and copy.
PRINT ADS
DIGITAL AD
VEHICLE WRAPS
