The booklet for the beauty company Killer Queen promoted the launch of their summer beauty collection, “Bitten.” The booklet is two signatures with a French fold for a poster. Killer Queen started as an internet-based alternative luxury brand, and specifically went after an older audience than the usual instagram crowd, 30-35. All original graphics and photography.

beauty launch booklet

KILLER QUEEN

 The logo was inspired by cursive and blackletter, while the colors were a natural evolution from a pink based color palette to something more regal.

Killer Queen Logo Process

THE FOLDOUT POSTER