Package and logo design for a luxury soap that transitioned from selling at farmers markets to spas and specialty markets. To capture both the history and present of Saoirse, I sought widely varied influences from French toiletries and the mosaics in early Islamic architecture.
soap package design + branding
SAOIRSE
The name “Saoirse” is Gaelic, and the scents pull from mythologies and concepts that have mystery and magic. Because the name is difficult and non-intuitive to pronounce, the pronunciation and meaning are part of the branding, just above a moving story about their origins and ethical commitment. They can be displayed both vertically and horizontally.