This Gainesville-based newsletter provides information about mental and physical wellness and local trails. The target audience is women 60-65 who are community-minded and have an interest in staying active. Because this would most commonly appear in doctors’ offices, one of the main takeaways is encouragement to go outdoors and walk more, while communicating how little is necessary for meaningful health improvements.
newsletter
TAKE A WALK
This project allowed me to showcase playful color and font choices within a strictly ordered layout, and my love of the Florida landscape and trail photography. Footprints and outdoor photos create a peaceful atmosphere to compliment the message.
The Indesign Publish Online document is also available below.